Posts Tagged ‘music industry
I’ve been finishing my reading of Chris Anderson’s “The Long Tail” recently (bought it a year ago on special, started reading then got sidetracked). I know it’s a bit out of vogue now but I think it still has a lot of valid and valuable arguments and it bats for the hobbyist content creator such as myself.
I’m actually writing this post because of an inspiring round-up of his at the end of chapter 9 where he talks about the ‘dangers of Hitism’ and the cynical mindset that affects society in general regarding the entertainment industry. To give a couple of examples: The belief in society that everyone going into the music industry ‘wants to be a star’, or they’re ‘in it for the money’. The former attitude is further reinforced by the likes of the Idol franchise, and the latter by the image of hiphop stars and producers, and a gleaning through Billboard might not help either.
Does that mean that success in music (i.e. talent etc…) and success in the music business are almost unrelated? Is it all just about a self-indulgent grab for money, fame and attention?
The dangers and tyranny of ‘hitism’ doesn’t mean that people going into the industry are necessarily like that, but that the public perceives it to be so. Anyway, the positive point of the longtail is that many artists can make a comfortable living without being a part of the ‘hits’ culture, through online niches and the wonders of social networking. There are still hits, but the non-hits don’t necessarily mean misses. Since the attention of the mainstream media only has room for a handful of stars like Lady Gaga etc, I still recommend this book for all kinds of content-creators.
I’ve read in a couple of sources that the size of the Taiwan music recording industry in terms of revenue is roughly one tenth of its former self of the 90’s. Even in the 90’s priracy was a problem with the illegal distribution of pirated copies but in the internet era illegal downloading is just rampant:
“Citing statistics from the International Federation of the Phonographic Industry, Chang previously noted that, despite Taiwan’s top-notch domestic talents and thriving music scene, total music revenue dropped sharply from NT$13 billion [US$442.3 million] in 1997 to NT$1.5 billion [US$51 million] in 2008 – with piracy and illegal downloads mostly to blame.”
However, in one of my latest blog readings there’s apparently a glimmer of hope with all the top labels and orgs getting behind a website called “omusic.com.tw” with the aim of supplying legal music to the Taiwanese and Chinese consumer. But it’s hard to compete with free…
And here’s a quote from the Omusic Chairman: “Omusic sets the precedent for the cooperation of music labels in Taiwan, as we work together to hopefully revamp the country’s digital music ecosystem and to further influence the market in Mainland China. With full support from the artists, record labels, music copyright industry, music industry groups and telecom operators, Omusic’s comprehensive digital-music platform hopes to help take Taiwanese pop to the forefront of the licensed online music market across Greater China.”
In Australia, itunes songs should be no more than $1 rather than the current $1.69 -It’s demotivating when you have to involve difficult maths but if you know $30=30 tunes then you feel freed up to explore a bit more.
And the samples should be 45 seconds instead of 30 seconds.
And there should be more choice of format.
And the files should include the lyrics and ‘sleeve notes’ as well as the picture of the album.
Otherwise in this day and age it doesn’t seem great value -IMO anyway.