Cynical in the age of digital recommendations

This idea of the possibility that computers can analyse or take in certain input data of that last few decades of hits and then use that to determine whether new songs are hits or duds leaves me a little doubtful.

Isn’t one major part of art all about the search for something new and different? If you rely on computer-analysed data to determine a ‘hit’ song, it’s going be limited by the previous input of the past which surely can only produce something that will sound generic and done to death.

That’s why when we describe hit music as a kind of ‘formula’, it’s got a negative connotation. Like the Stock, Aitken and Waterman hits of the 80’s. OK, they did sell, but they don’t carry the same credibility as bands/artists that write from the heart, not from formula.

Isn’t what we look for in artists and their song things like inspiration, honesty, courage and the vision for something new and insightful? Will computers, based on past hits and music be able to recognise such qualities?


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