23
Dec
09

Success of Susan Boyle

(http://www.mtv.com/news/articles/1627906/20091209/boyle_susan.jhtml)
I’m not cynical about the Susan Boyle phenomenon -good luck to her if she can inspire millions of people around the world! But I think her success reflects some things about the nature of music and marketing:

<>The general public wants to listen to classics and familiar tunes, regardless of the genre -and Christmas time is a peak of that.

<> They want to hear it performed well -in fact sensationally, which Susan Boyle has achieved.

<> A good background story¬† makes a huge difference -Her story was second only to Michael Jackson’s for the year in music:
(http://www.google.com/hostednews/ap/article/ALeqM5g3lGx7GBpN1xvudw8sa6aQJnWTfgD9CNLH480)

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